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Burton Ride Day: Our Family Tradition

Every job has its perks. Obviously, ours is snowboarding. We get a season pass to our local mountain, steep discounts on gear, and we’re encouraged to go for morning rides before work. A laid back vibe underlines most of what we do in general, and our business decisions revolve around what’s best for the snowboarder.

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On Burton Ride Day, we take over.
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Where’s Waldo?

Our annual ride day kind of represents a culmination of all that. We spend Burton Ride Day snowboarding together, no matter what. In Vermont, it might be 65 and sunny, or there could be a blizzard to end all blizzards—regardless, we’ll be out there. Then again our ride day isn’t specific to Vermont, it’s across the globe: employees in Japan, Europe, Canada, and China also ride together in whatever way they can. Our southern hemi employees might skate or surf instead—whatever gets them standing sideways together.

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You should see how many of us can fit in a gondola.
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Conditions may vary.
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Time to show off.

It might seem like a small bonus, but for us it’s a nice reminder of why we do what we do: the camaraderie and community in snowboarding. Across the board, CEO to service rep, you’ll see all kinds of folks snowboarding together or getting a drink afterwards.

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Our crew has grown since 1992, but we’ve still got style.

2014 was an especially foggy one. Check out the recap video to get a taste of Burton Ride Day:

See what we’re up to this year…

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Snowboards Photos from Flickr